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About Fat Witch

The Beginning of the Brownie Shop

The Genesis Of A Brownie Emporium

In the bustling world of finance, a dedicated career woman found joy not in spreadsheets and stock markets, but in the warm, chocolatey embrace of her homemade brownies. With a heart full of passion and a kitchen too small for dreams so big, she embarked on a journey far from Wall Street's cacophony.

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A Brownie Phenomenon

The narrative took a serendipitous turn when Chelsea Market, a renowned culinary haven in New York, extended an invitation to this spirited entrepreneur. Seizing the opportunity, she set up her shop amidst the market's hustle and bustle. To her astonishment, the shop swiftly transformed into a sanctuary for brownie aficionados, attracting lengthy queues of both locals and globetrotters alike.

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The Essence of Homestyle American Baking

At the core of every brownie lies the essence of homestyle American baking—a nostalgic treat that greets you with its rich, chocolate-laden heart upon returning home. Crafted with readily available household ingredients, these brownies offer a comforting, scrumptious experience. Eschewing cocoa powder for the luxurious depth of real chocolate, they stand apart from traditional chocolate cakes, offering a dense, richly satisfying texture that captivates the senses.

Every Brownie...

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Is made with love, time-honored recipes, and the finest ingredients

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Is a nostalgic treat that greets you with its rich, chocolate-laden heart

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Offers a dense and richly satisfying texture that captivates the senses

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A little about Fat Witch Bakery's journey.

Discover the magic behind our brownies at Fat Witch Bakery, where every batch is baked with love, using time-honored recipes and the finest ingredients. From our humble beginnings in a tiny New York kitchen to becoming a beloved destination in Chelsea Market, our story is one of passion, perseverance, and brownies that enchant with every bite.

Join us on a delicious journey at Fat Witch Bakery, where each brownie tells a story of craftsmanship, community, and a commitment to unparalleled quality.